Netflix introduces AI in El Eternauta

Netflix explores new technology to enhance storytelling in its latest series.

Netflix launches generative AI in El Eternauta

Netflix has incorporated generative artificial intelligence into its Argentinian series El Eternauta, marking the first time the streaming platform has done so. Co-CEO Ted Sarandos stated that AI can improve both the quality and cost-effectiveness of film production. The series showcases AI-generated visual effects, allowing for quicker and cheaper completion of complex scenes, such as a building collapse in Buenos Aires. Sarandos emphasized that this technology does not replace workers, but offers better tools for creators, enhancing the storytelling process. The announcement coincided with Netflix reporting an $11 billion revenue for the second quarter, boosted by its strong content lineup like Squid Game.

The introduction of AI in Netflix's productions illustrates a significant shift in the entertainment landscape. While there are benefits such as cost savings and improved production speed, the potential impact on jobs within the industry raises concerns. The recent Hollywood strikes highlighted the tension between technological advancement and job security for creatives. Sarandos' insistence that AI aids rather than replaces human work is an attempt to mitigate fears, but skepticism remains regarding the long-term implications of such technology on employment.

Highlights

As technology evolves, the balance between innovation and creativity remains crucial.