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NASCAR partners with BLAST for major esports events

NASCAR and BLAST announce a $3 million sponsorship for upcoming esports championships.

September 5, 2024 at 04:44 PM

NASCAR partners with BLAST for upcoming $3 million FNCS Global Championship & Rocket League World Championship 2024 events at Dickies Arena

NASCAR and BLAST join forces for a major esports event featuring Fortnite and Rocket League.

NASCAR teams with BLAST for $3 million esports championships

NASCAR has partnered with esports company BLAST to sponsor the FNCS Global Championship and Rocket League World Championship 2024. These events will be held at Dickies Arena in Fort Worth, Texas, on September 7-8 and 10-15. They feature a combined prize pool exceeding $3 million and will attract over 148 players from more than 35 countries. The partnership aims to enhance the event experience, merging the fast-paced action of NASCAR with the growing popularity of Fortnite and Rocket League esports. Unique activities like NASCAR-themed challenges for popular esports players will further engage fans.

Key Takeaways

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NASCAR and BLAST collaborate for significant esports championships

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Total prize pool exceeds $3 million

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Events expected to attract international competitors

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Integration of NASCAR elements into esports enhances fan engagement

"We are excited to partner with NASCAR for the FNCS Global Championship and Rocket League World Championship 2024."

Alexander Lewin emphasizes the collaboration between esports and motorsports.

"We strive to engage with our fans in spaces where they play and hangout."

Nick Rend talks about NASCAR's goal to reach a new audience through esports.

This partnership marks an important moment for both NASCAR and the esports community. The blending of motorsports and gaming opens new avenues for audience engagement and brand interaction. As esports continues to gain traction, traditional sports like NASCAR are recognizing the value of connecting with younger, tech-savvy audiences. It reflects a broader trend where established sports leagues venture into the digital realm to capture new fans and maintain relevance in changing entertainment landscapes.