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Envy Gaming partners with Razer for esports gear

Envy Gaming announces Razer as its official peripheral provider for multiple esports teams.

March 1, 2022 at 06:00 PM

Envy Gaming and Razer enter wide-sweeping partnership

This partnership marks a significant collaboration between Envy Gaming and Razer.

Envy Gaming partners with Razer for esports gear

Razer and Envy Gaming have established a partnership that positions Razer as the official peripheral provider for various Envy teams, including OpTic Texas. This deal, unveiled just before the opening Call of Duty League LAN event of 2022, aims to enhance Envy’s esports roster with Razer's high-quality mice, headsets, chairs, keyboards, and mouse mats. Razer previously partnered with Evil Geniuses before shifting its focus to Envy, aiming to regain a strong presence in North American esports. Adam Rymer, Envy Gaming's CEO, emphasized the importance of collaborating with industry leaders like Razer to advance esports and gaming.

Key Takeaways

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Razer becomes the official peripheral partner for Envy Gaming.

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The partnership will provide gear to multiple teams under the Envy banner.

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Collaboration with players aims to improve Razer's product design.

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The deal reflects Razer's return to the North American esports scene.

"Bringing together innovators and industry leaders is core to what we believe will propel esports and gaming further into mainstream culture and entertainment."

Envy Gaming CEO Adam Rymer highlights the importance of partnering with industry leaders.

"Adding a global leader of Razer’s caliber gives great payoff to the culture and audience cultivation we’re building today and for the future."

Adam Rymer comments on the future benefits of the partnership.

This partnership underscores a growing trend in the esports industry where major peripheral companies are aligning with successful teams to enhance brand visibility and product development. By replacing Corsair as the official partner, Razer not only secures a foothold in esports but also taps into valuable insights from top athletes. This relationship can lead to innovative product adjustments, which may enhance Razer's standing among gamers. With esports continuing to gain fame, partnerships like this will likely drive competitive advantages as well as fan engagement.

Highlights

A new era for esports gear begins with this partnership.
Razer aims to redefine gaming through athlete feedback.
Bringing together leaders to elevate gaming culture.
Strategic partnerships are key to innovation in esports.

Potential backlash from previous partner conflict

The switch from Corsair to Razer as Envy Gaming's peripheral partner might raise questions among fans about product loyalty and quality. Corsair had built its own identity within the Envy community, which may lead to mixed reactions from some audiences.

This collaboration promises to reshape both gaming and esports experiences.

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