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Mum wins £4m Omaze house in Rooney neighbourhood

Emily Ward wins a four bedroom home worth £4m in Alderley Edge through the Omaze Million Pound House Draw, highlighting the pull of celebrity linked locations.

August 10, 2025 at 07:14 PM
blur Inside £4m Omaze house in Wayne and Coleen Rooney's neighbourhood that mum has won

Emily Ward wins a luxury property in Alderley Edge through Omaze, giving a look at life near the Rooney family.

Mum wins £4m Omaze house in Rooney neighbourhood

Emily Ward has won a four bedroom home in Alderley Edge through Omaze's Million Pound House Draw. The property is valued at £4 million and sits in the Alderley Edge Conservation Area. Ward and her husband, Richard, learned of the win after a call and an online reveal from Omaze. The house comes with a swimming pool, sauna, gym, wine store and countryside views.

Ward says the win feels surreal. She jokes about possibly bumping into Wayne and Coleen Rooney while running errands in the village. Omaze released images of the property to give readers a sense of the prize and the community around the Rooney family.

Key Takeaways

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Omaze combines mass reach with luxury real estate in its marketing
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The prize centers on a high value home in a celeb linked area
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Winners often frame the win as life changing despite the cost of entry
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Public fascination with proximity to famous residents persists
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The story spotlights the tension between aspiration and local housing markets
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Media coverage reinforces the image of exclusive neighborhoods as desirable over time

"The house is spectacular. I can see why it is so popular with millionaire footballers. It is crazy to think that I might bump into Wayne or Coleen Rooney when popping out for a pint of milk."

Ward describes the house and possible sightings.

"At first, my husband thought we would win a lifetime of sausages, but then we realized it was actually a 4 million pound house instead."

Husband's humorous misunderstanding.

"The house has got everything you could ever possibly want a swimming pool, sauna, gym, wine store and incredible countryside views."

Ward lists features of the prize.

"Winning this house is more a case of bangers and cash."

Ward's humorous remark about the prize

Promotions like Omaze turn real estate into a social story. A prize this big makes a dream feel tangible for ordinary people, but it also nudges the public to measure success by the next luxury address. The neighborhood tied to football stars adds an extra layer of fascination that goes beyond the home itself.

Choosing Alderley Edge as the prize location highlights how celebrity neighborhoods shape demand and public imagination. It invites questions about housing affordability, local culture, and the marketing power of famous names in a tight property market.

Highlights

  • Luck has a front door now
  • A four bedroom dream arrives with a pool
  • From sausages to a swimming pool in one draw
  • Celebrity proximity is suddenly part of a home purchase

Luck arrives with a front door in places where wealth is part of the landscape.

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