Meta launches copyright check feature for Reels

A simpler way to check for potential copyright violations before publishing.

Meta introduces copyright check for Reels on Facebook

Meta has launched a copyright checking tool within the Reels composer on Facebook. This feature allows creators to identify potential copyright violations before they publish their content. If users enable the copyright check, their reels will be scanned for copyrighted material. If any violations exist, creators will have one hour to make corrections before the content goes live. If the check is not activated, reels are still subject to checks after publication, which may lead to enforcement actions from rights holders. This tool previously existed in Meta's Business Suite, but its integration into the Reels creation process is designed to simplify compliance for creators.

This update reflects Meta's commitment to support content creators while also protecting intellectual property rights. As creators seek to monetize their work, the risks associated with copyright violations, such as demonetization and loss of audience reach, weigh heavily. By facilitating pre-publishing checks, Meta not only enhances creator productivity but also reduces potential conflicts with rights holders. This proactive approach could foster a better ecosystem for content sharing, but its effectiveness will depend on how well creators adapt to this new routine.

Highlights

Meta's proactive measure aims to protect both creators and rights holders.