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Memphis proposes $200 million to join Big 12 conference

Memphis aims to entice the Big 12 with a substantial financial offer amid mixed support.

July 21, 2025 at 06:02 PM
blur Report: Memphis offers $200 million to Big 12 to enter conference

Memphis aims to entice the Big 12 with a substantial financial offer amid mixed support.

Memphis proposes $200 million to join Big 12 conference

Memphis has made headlines by offering $200 million to the Big 12 for membership, according to a report by Yahoo Sports' Ross Dellenger. The proposal is considered one of the most ambitious membership offers in college athletics, including significant sponsorship commitments from corporate partners. Memphis President Bill Hardgrave has aggressively pursued this opportunity by meeting with various Big 12 officials over the past 14 months. Despite the large financial incentive, the proposal faces challenges, as it lacks the backing of a majority of Big 12 schools. To expand, a super majority is required. Previous expansion efforts from teams like Gonzaga and UConn failed to secure adequate support as well. Memphis, currently in the American Conference, is pushing hard to elevate its status to a Power Four conference's member, especially after other schools like SMU have attempted similar moves without initial revenue sharing. An exit fee of at least $25 million awaits Memphis if they leave their current conference, but officials believe their substantial offer may lend them an advantage in discussions with the Big 12.

Key Takeaways

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Memphis offers a historic $200 million proposal to join the Big 12.
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The offer includes corporate sponsorship commitments and no revenue sharing for five years.
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Memphis' push highlights aggressive competition for Power Four conference spots.
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Previous expansion attempts in the Big 12 faced similar support issues.
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The exit fee for Memphis to depart the American Conference is a minimum of $25 million.
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Big 12 officials' past hesitation on Memphis raises concerns about future prospects.

"The proposal from Memphis is one of the most aggressive membership propositions in college athletics history."

This quote underscores the significant nature of Memphis' financial offer and ambition.

"What’s changed now?"

A Big 12 administrator reflects on previous decisions to overlook Memphis as a viable addition.

"We vetted Memphis when we added the other four and chose not to add them."

This quote highlights past decisions regarding team expansions and the current scrutiny of the Memphis offer.

The $200 million offer from Memphis represents a bold strategy in a landscape dominated by financial negotiations. Memphis' commitment to forgo revenue sharing for five years is particularly striking, showing a willingness to invest heavily in their future within a more prestigious conference. However, without a broad consensus within the Big 12, the proposal risks stagnation. The reluctance from Big 12 officials to integrate Memphis in previous discussions raises questions about their long-term vision and willingness to embrace new teams. As universities seek to enhance their competitiveness, the landscape of college athletics is shifting toward significant financial maneuvers, and Memphis is attempting to position itself at the forefront of this trend despite facing skepticism.

Highlights

  • Big moves in college athletics often come with big risks.
  • Memphis is setting the stage for a conference shake-up.
  • Will Memphis finally find a home in the Big 12?
  • Big 12 expansion talks heat up as Memphis steps forward.

Challenges Ahead for Memphis

Despite offering a substantial financial package, Memphis faces uncertainty due to lack of support from Big 12 officials. Approval requires a super majority of votes, which complicates their proposal further.

As the dynamics of conference alignments evolve, Memphis' fate remains uncertain but indicative of larger trends in college athletics.

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