T4K3.news

Oreo and Reese’s announce collaboration

A new Oreo and Reese’s treat will hit shelves in September, responding to years of consumer demand.

July 30, 2025 at 10:55 AM

Oreo and Reese’s fans have been ‘begging’ for a mashup for a decade. Now it’s here

The new collaboration between Oreo and Reese’s responds to years of fan requests for a snack fusion.

Oreo and Reese’s team up for a long-awaited mashup

Oreo and Reese’s are launching a collaboration that combines the flavors of both popular snacks. This move comes despite the companies being owned by different parent firms, Mondelēz International and Hershey Company. The collaboration is timely, as both brands face declining sales in North America. Oreo is set to re-release a popular cookie filled with Reese’s peanut butter, while Reese’s introduces a new cup featuring Oreo chocolate and peanut butter. These products are expected to drive consumer excitement given the public's strong desire for this combination. Dan Mohnshine, Hershey's vice president of US Confection Marketing, noted that Oreo is the top suggestion from fans for inclusion in Reese’s cups. Despite the positive buzz, this partnership might not fully address ongoing challenges in the candy market, as consumers are increasingly cautious with their spending.

Key Takeaways

✔️

Consumers have urged for an Oreo and Reese's collaboration for years.

✔️

Both brands face declining sales amid changing consumer behavior.

✔️

The Reese's Oreo Cup will be a permanent addition to the lineup.

✔️

Oreo is reintroducing a popular cookie with Reese's peanut butter filling.

✔️

Limited-time products often boost impulse purchases in grocery stores.

✔️

Cross-brand partnerships are a strategy to revitalize consumer interest.

"Essentially, what consumers often start riffing on in social media is ‘What would go great in a Reese’s cup?’"

Dan Mohnshine highlights consumer demand for this mashup and its social media presence.

"What we have seen since 2014 is that consumers have been begging us to bring this product back."

Michelle Deignan recalls the success of a previous Oreo and Reese’s collaboration.

This collaboration reflects a significant shift in the candy industry, where cross-brand partnerships can create excitement and spike sales in a saturated market. By combining powerful brands, Oreo and Reese’s not only cater to fan demand but also aim to rejuvenate interest in their products during a downturn in consumer indulgence. Marketers recognize that limited-time offers can induce impulse buying, making this collaboration a tactical response to current market trends. However, the backdrop of rising cocoa prices and a cautious consumer base poses risks to their projected success.