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UK convertibles sales slide as SUVs rise

CarGurus data show 2024 UK new convertible registrations fell to 12,173 from 94,484 in 2004, while SUVs gain popularity.

August 10, 2025 at 10:01 AM
blur ‘I feel 20 years younger’: the joy of driving a convertible

A CarGurus study shows UK new convertible registrations fell sharply from 2004 to 2024, even as memories of open top driving endure.

UK Convertibles Lose Ground as SUVs Rise

A CarGurus UK study shows the number of new convertibles registered in 2024 was 12,173, down from 94,484 in 2004. The drop mirrors a broader shift toward SUVs, which buyers favor for higher seating, space, and practicality.

The article blends data with memories from drivers across Europe who still treasure open top driving. They describe personal moments, from family holidays to the feeling of freedom, even as rain and weather test the appeal.

Key Takeaways

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Convertible registrations in the UK have declined sharply over two decades
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SUVs dominate the market due to practicality and space
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Some drivers still value open-top experiences for emotional reasons
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Personal memories of convertibles demonstrate cultural value beyond price
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The data come from CarGurus UK and reflect broader market trends
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There is a tension between nostalgia and market viability for convertibles
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Affordability pressures likely influence buyer choices
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Automakers may need new models to balance joy with practicality

"I feel 20 years younger in it"

Laborde describes how the convertible changes her mood and perception of age.

"There’s a feeling of freedom on the road"

Jasmine reflects on the open-top experience and its emotional appeal.

"The roof stayed up most of the time but the car was incredibly unreliable"

Nickells recalls the practical challenges of classic convertibles.

Economics meets emotion. While data shows a steep fall, the stories reveal convertibles still offer a sense of freedom that money cannot buy. For many car buyers, the open top is a personal ritual rather than a practical choice.

Industry watchers may see this as a niche market shrinking, but it also points to a broader trend: product diversity matters more than sheer volume. If automakers want to keep the spirit alive, they may need to blend affordability with moments of joy.

Highlights

  • I feel 20 years younger in it
  • There’s a feeling of freedom on the road
  • The roof stayed up most of the time but the car was incredibly unreliable
  • Even when it’s raining I’ll drive with the top down wearing a scarf and a big hat

Budget pressures and public reaction risk

The decline in new convertibles ties to broader affordability pressures and could invite public debate about consumer priorities and the economic health of a key automotive segment.

Open skies remain a personal ritual even when sales trends point downward.

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