Kim Kardashian Bast Blonde Look Returns

Kim Kardashian shows a bleached blonde look with tiny Y2K braids in an Instagram selfie, signaling a revival of late 1990s style.

Kim Kardashian Brings Back Bleached Blonde with Y2K Twist

Kim Kardashian posted a new selfie on Instagram showing a dramatic hair change from a dark brunette to a longer bleached blonde style. She added tiny braids on the right side, a nod to the late 1990s Y2K aesthetic. The look revives a classic shade she has worn before, signaling a round trip through hair fashion rather than a bold new reinvention.

Kardashian has teased variations of blonde over the years, including a blonde curly bob for a Skims x Roberto Cavalli campaign and a blonde bob with bangs for a Met Gala moment. Her current post aligns with a history of experiments with blonde hair, punctuated by a 2022 Interview Magazine conversation in which she said she was keeping the color for a while and that blondes may feel different as a trend. The public pace of change in her style mirrors a larger cycle in fashion where retro looks return in waves and social media amplifies each twist.

The move fits a wider revival of Y2K fashion now playing out in celebrity culture, retail, and media coverage. Kardashian’s hair choices often spark conversation and can influence consumer interest in related beauty products, campaign aesthetics, and brand partnerships. The focus on hair health and maintenance remains practical, as repeated bleaching carries long-term consequences even for high-maintenance looks. This moment is as much about timing and mood as it is about color, signaling a tuned sense of how fashion cycles circulate online.

Highlights

The hairstyle moment highlights the enduring pull of retro trends and the role of a single Instagram post in shaping fashion conversations.