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Justin Bieber launches Skylrk fashion brand

After two years of anticipation, Justin Bieber's Skylrk fashion line is now available online.

July 10, 2025 at 06:57 PM

Justin Bieber has officially launched his long-awaited fashion brand, Skylrk, after teasing it for two years.

Justin Bieber launches Skylrk fashion brand for fans

On Thursday, Justin Bieber's fashion line Skylrk officially made its debut. After two years of anticipation, fans can now shop the brand's initial collection. Available on the Skylrk website, the first drop features a variety of items including colorful hoodies, beanies, tank tops, sunglasses, slippers, and slides. Prices range from $40 for fleece beanies to $200 for sunglasses. The collection showcases bold colors such as sunny yellow, bubblegum pink, and emerald green. Fans have already expressed excitement, with some sharing their purchases on social media.

Key Takeaways

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Skylrk launched after a two-year build-up from Justin Bieber.

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Price points range from budget-friendly $40 to premium $200.

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Expectations are high among fans, already excited about the collection.

"I Justin Bieber am no longer involved in this brand."

Bieber confirmed his exit from Drew House to focus on Skylrk.

"Copped the SKYLRK slides in Forest — lowkey obsessed now."

Fans are excited about their purchases from Skylrk.

Bieber's move into fashion with Skylrk reflects his ongoing evolution as a brand beyond music. After parting ways with Drew House, Skylrk brings a fresh start for the artist. The strategic focus on vibrant colors and trendy pieces could appeal to younger buyers and his dedicated fan base. However, Justin's previous involvement with Drew House raises questions about the future direction of Skylrk and its unique identity in a crowded fashion market.