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Jim Cramer advocates for IMAX investment

Jim Cramer highlights IMAX's strong growth and potential as a top choice for movie industry investors.

July 15, 2025 at 11:22 PM

IMAX might be the best way to invest in the movie industry, Jim Cramer says

CNBC's Jim Cramer discussed IMAX's promising future in the movie industry.

IMAX shows strong growth potential according to Jim Cramer

Jim Cramer of CNBC has pointed out that IMAX may be a top investment choice in the movie industry. He noted that while many movie studios and theaters struggle, IMAX continues to thrive. The company’s unique model involves selling or leasing theater systems rather than operating its own locations. This allows theaters to offer premium ticket prices, which drives additional revenue for IMAX. The company has recently reported impressive earnings, achieving its best first quarter with over $300 million in global box office sales. CEO Richard Gelfond highlighted significant growth, with agreements for over 100 new systems signed this year. Cramer also mentioned IMAX's successful partnerships with major streaming services, including Netflix and Apple.

Key Takeaways

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IMAX is performing well despite challenges in the movie industry.

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The company has signed numerous agreements for new theater systems this year.

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Partnerships with streaming services may enhance IMAX’s growth prospects.

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Investors are watching closely for upcoming earnings reports.

"At a time when the movie studios and the movie theaters are struggling, IMAX has tremendous momentum."

Cramer emphasizes IMAX's strong position in contrast to the broader industry challenges.

"If you're at all inclined to invest in the movie industry, IMAX seems like your best bet."

Cramer's recommendation highlights IMAX as a preferred investment option.

"Our best first quarter ever, raking in more than $300 million in global box office revenue."

Gelfond's statement underscores IMAX's successful earnings performance.

IMAX's focus on premium formats and strategic partnerships places it ahead of many competitors in the ever-changing movie landscape. As streaming continues to gain ground, IMAX seems to embrace collaboration rather than competition, which could foster sustained growth. Additionally, the substantial increase in local language films contributing to global box office receipts reflects shifting consumer preferences that the company is aligning with effectively. Investors are increasingly optimistic about IMAX, especially given its high international demand.