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Itch.io removes adult games due to advocacy group pressure

Itch.io has deindexed adult content following a campaign by Collective Shout.

July 27, 2025 at 06:12 PM
blur Itch.io is the latest marketplace to crack down on adult games

Itch.io has decided to deindex adult games following pressure from Collective Shout.

Itch.io removes adult games after pressure from advocacy group

Indie video game marketplace Itch.io has announced the removal of adult and not-safe-for-work games from its platform. The decision comes in response to a campaign by the advocacy group Collective Shout, which criticized Itch.io and Steam for hosting the controversial game "No Mercy," which features graphic sexual content. Collective Shout sent an open letter to major payment processors like PayPal and Mastercard, arguing that supporting payment transactions for such games contradicts their corporate missions against violence towards women. Both Itch.io and Steam have indicated that they must comply with their payment partners' rules, leading to Itch.io's immediate removal of adult content.

Key Takeaways

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Itch.io deindexed adult games in response to advocacy group pressure.
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Collective Shout criticized payment processors for supporting graphic content.
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Payment processors like Mastercard and Visa influence platform policies.
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Developers may face permanent violations without appeal for adult content.
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The move reflects growing censorship concerns surrounding digital media.
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Public backlash against financial companies may increase over content regulation.

"Facilitating payment transactions for violent games contradicts corporate values."

This quote reflects the core argument made by Collective Shout regarding financial institutions' responsibilities.

"The adult content violations could result in permanent account penalties."

This highlights the severe consequences developers face under Itch.io's new policies.

"Censorship of legal content affects creativity and diversity in games."

Such statements illustrate the broader concerns about regulating creative expression in the gaming industry.

"This decision reflects a shift towards stricter content controls in digital marketplaces."

This emphasizes the growing pressures from advocacy groups on online platforms.

This decision by Itch.io highlights the growing tensions between creative expression in the gaming industry and the influences of advocacy groups and financial institutions. As gaming platforms face pressure from payment processors to regulate content, it raises important discussions about censorship versus community standards. The deindexing of adult content could set a precedent, potentially limiting the ability of developers to create diverse and provocative games and pointing to a broader cultural shift towards stricter controls over digital content.

Highlights

  • Censorship of games impacts creative freedom.
  • Payment processor influence raises serious concerns.
  • Indie developers face tough new restrictions.
  • Advocates push back against content removal.

Concerns over censorship and corporate influence

Itch.io's removal of adult games illustrates the risk of censorship driven by financial interests and advocacy groups. The backlash from developers and gamers may increase as the issue gains visibility.

The impact of these decisions on the gaming landscape will unfold in the coming months.

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