iPhone 17 Pro Max Ready for Pre-Order

A balanced look at the iPhone 17 Pro Max focusing on design, cameras, performance, and AI features.

iPhone 17 Pro Max Elevates Battery Life and Performance

Apple's latest flagship introduces a bold redesign with a wide camera plateau that runs along the back. The 6.9-inch OLED display can reach high peak brightness levels, and the phone uses a tougher front and back glass with a two-tone finish. It is thicker and heavier than its predecessor, a trade some will accept for the claimed durability and longer battery life. Pricing spans from 256GB at 1199 to 2TB at 1999, with pre orders already underway as the September 19 launch nears.

The Pro Max leans into a premium aesthetic and pro camera ambitions, a move that may polarize buyers who prefer compact forms or lighter devices. The larger battery and advanced cooling system help sustain performance in demanding tasks, but the extra weight could deter one‑hand use. In a market that rewards instant AI magic, Apple relies on steady performance and camera versatility rather than a single showpiece feature. The device competes with the Galaxy S25 Ultra by delivering strong endurance and a robust ecosystem, yet it faces pressure from rivals that tout live AI capabilities and more aggressive computational photography. The real test will be how developers and creators value the Pro Max in professional workflows as Genlock and ProRes RAW become more practical on mobile devices.

Highlights

Time will tell how this design ages in real life.