Apple confirms iPhone 17 keynote date

Apple confirms a September keynote that will unveil the iPhone 17 lineup and update the release calendar.

Apple Sets Keynote and Schedule for iPhone 17 Release

Apple sent invites on August 26 for a September 9 keynote at 10 am Pacific to be held at the Steve Jobs Theater in Apple Park. The event is expected to reveal the iPhone 17 series and a new generation of Apple Watch models, continuing a fall cadence Apple has used in recent years. If the pattern holds, pre orders will follow the keynote within days, with the software release and store availability following shortly after.

In this schedule Apple lays out a clear sequence: the keynote on September 9, pre orders around September 12, iOS 26 general release around September 15, first reviews around September 16 or 17, and the iPhone 17 lineup shipping by September 19 in many regions. Regions may vary, with Australia and parts of Asia often leading the way. The lineup reportedly includes the base iPhone 17, a Pro model, a Pro Max and an all new slim model sometimes called iPhone 17 Air, alongside multiple Apple Watch updates announced at the same event.

Apple has built a calendar around the fall launch that serves as a focal point for customers and suppliers. The company pursues a steady cadence that ties hardware updates to software upgrades. The risk is that this rhythm sets high expectations while inviting scrutiny on price and supply. This year the move toward a slim model hints at a design shift that could affect pricing and appeal. The broader watch lineup signals an effort to strengthen the ecosystem and influence wearables competition.

Highlights

The fall season will reveal how Apple plans to balance novelty with the demands of a crowded market.