iPhone 13 price cut lands before iPhone 17 reveal

UK shoppers can buy a refurbished iPhone 13 for £249 ahead of Apples iPhone 17 reveal

iPhone 13 price cut to £249 before iPhone 17 launch

Wowcher is selling a refurbished iPhone 13 128GB for £249, a steep drop from £480. The offer comes with a choice of five colours and is described as using Apple compatible parts with full functionality, though the device is listed in acceptable condition. The deal lands as Apple prepares to unveil the iPhone 17 at a scheduled September 9 event, a launch that is expected to carry higher price points. Apple notes the iPhone 13 will receive iOS updates through 2027, and shoppers can pay more to get better condition levels starting at £300, which still undercuts Currys refurbished options. The deal showcases how discounting older models attracts budget minded buyers while prompting questions about warranty and long term reliability.

Apple watchers will be watching not just the price but the value proposition of an older model when a new flagship looms. The question for buyers is whether the upfront savings justify potential trade offs on wear, return policies and after sales support.

The deal taps a familiar pattern in consumer tech where a major release window creates room for aggressive pricing on the previous generation. It tests how much shoppers value a lower price versus new model incentives. Retailers use timing around a launch to drum up demand, which can shift the market even for refurbished items. Transparency on device condition, parts used and warranty will be critical to sustain trust in the refurb market. This case also highlights how mid tier pricing can appeal to different segments from casual buyers to bargain hunters.

Highlights

Prices move fast in the world of Apple releases