Apple set for multi-device launch this fall

Apple plans a September reveal that could include iPhone 17 models, Watch updates, AirPods Pro 3 and a HomePod with a screen.

Apple iPhone 17 event to unveil eight new devices

Apple has set a September 9 launch date for its next wave of devices, with the event expected to reveal a broad lineup beyond a standard iPhone. The rumors point to four iPhone 17 models, including a standard version with a 120Hz display and a larger 6.3 inch panel, plus the Pro pair with a rumored 3nm A19 chip and more RAM. An even thinner iPhone 17 Air is also on the list, trading camera complexity and battery for a slimmer profile. In wearables, Apple is tipped to refresh the Apple Watch Ultra 3 alongside an SE 3, while its audio line may get AirPods Pro 3 with new sensors. A HomePod 3 with a screen has also appeared in whispers, signaling a bigger emphasis on the home hub. Authorities behind the leaks cite Ming-Chi Kuo and Bloomberg's Mark Gurman as key sources.

If the rumors prove accurate, Apple will push several technical boundaries at once, including display tech across more models, a more capable front camera, faster charging, and a stronger hardware backbone for AI tasks. The mix of devices suggests Apple is weaving a tighter ecosystem where phones, watches, earbuds and the home speaker work in concert rather than as standalone gadgets.

The event signals a clear push to broaden Apple’s flagship ecosystem while maintaining premium pricing for the strongest devices. By spreading high end components across more models, Apple tests whether consumers will accept a smaller gap between entry and pro tiers. The anticipated satellite connectivity on a wearable and an AI powered feature set on watchOS indicate Apple wants its wearables to be central, not optional, in safety and daily routines. The risk is that a crowded lineup could confuse buyers and squeeze margins if the price ladder grows too quickly. Still, if the hardware upgrades land smoothly, Apple may set a new standard for how hardware, software and services reinforce each other.

Highlights

The fall reveals will test whether Apple can sustain momentum as AI features permeate hardware across its lineup.