Investigation launched into Microsoft Rewards streak resets

Frustration grows as Xbox users report resets in their Microsoft Rewards points streaks, prompting Microsoft to investigate.

Microsoft Rewards users face issues with streak resets on Xbox

Xbox users engaging with Microsoft Rewards are reporting that their weekly points streaks have been unexpectedly reset. Despite completing the necessary tasks, these users see their hard-earned streaks vanish. Microsoft has acknowledged this problem, stating they are looking into the situation and hope to deliver updates soon. This incident is not unprecedented for Microsoft Rewards, which has faced similar issues in the past but typically resolves them through resets and compensations for affected users. As earning rewards involves investing time in Xbox services, frequent errors raise concerns about the overall value of the rewards program if users cannot reliably accrue points. The company is committed to finding a solution and aims to restore confidence among its users.

This setback highlights a key risk in customer loyalty programs: recurring technical issues can undermine user trust. While Microsoft has previously addressed similar glitches, the current failure to uphold streaks might lead many users to reconsider their engagement with Microsoft Rewards. For a loyalty initiative that rewards users for spending time in the ecosystem, consistent reliability is crucial. If these problems persist, there may be a broader impact on user engagement across Microsoft’s services, as feedback indicates that users often rely on these rewards for game purchases and enjoyment. Microsoft faces a balancing act of fixing technical errors while reassuring users that their time invested into the program is valued and respected.

Highlights

As Microsoft works on a fix, users await clarity regarding their rewards and compensation.