Higher tariffs threaten Parmigiano Reggiano availability

The iconic Italian cheese faces increased tariffs and market changes amid political pressures.

Trump's tariffs challenge Parmigiano Reggiano

During Donald Trump's second term, the U.S. government raised tariffs significantly, including an added 10% tax on European imports in April 2025, bringing the total tariff on Parmigiano Reggiano to 25%. This move has caused prices to climb for consumers and created uncertainty for importers. Despite these challenges, the Parmigiano Reggiano Consortium reported a 13.4% increase in exports to the U.S. in 2024 and continued investment in brand presence, including a partnership with the New York Jets to promote their cheese at sporting events. They emphasize that Parmigiano Reggiano is not competing with American cheeses because it represents a unique product at a higher price.

The struggle of Parmigiano Reggiano highlights the conflict between trade policies and cultural products. While tariffs may boost domestic production in theory, they threaten the very identity and tradition of this celebrated cheese. The Consortium's strategies reflect an adaptation to market pressures, but the success of these efforts depends on consumer loyalty amid rising prices. As the U.S. market becomes increasingly competitive, Parmigiano Reggiano must navigate these challenges without losing its distinctive appeal. The question remains whether consumers will continue to prioritize quality over cost in the face of political pressures.

Highlights

The fate of Parmigiano Reggiano may hinge on consumer perceptions and political landscapes.