Fujifilm camera orders paused by major US retailers

Major US retailers have stopped taking orders for select Fujifilm cameras due to tariff impacts.

US retailers suspend Fujifilm camera orders amid tariff concerns

US retailers Adorama, B&H, and Moment have paused orders for popular Fujifilm cameras, including the X100VI, X-M5, and GFX100RF. This action follows a similar halt in April when Fujifilm assessed the impact of US tariffs on its operations. Currently, these retailers have listed the cameras as either temporarily unavailable or are offering notifications for restock. Only a few Fujifilm models are available on its US website, which also reflects limited stock options. Moment has stated that they plan to resume orders by August 1, however, the uncertainty remains due to recent tariff increases from a trade agreement with Japan. The tariffs have been a notable factor, potentially costing Fujifilm $140 million annually. Canon, Sony, and others have raised prices, yet Fujifilm has not yet adjusted its costs significantly in response.

The pause in orders from major retailers signals deeper issues in Fujifilm's supply chain and the effects of trade policies. While Fujifilm’s brand popularity keeps demand high, the economic pressures of tariffs are forcing retailers to react cautiously. As competitors have increased their prices, Fujifilm's reluctance to follow suit raises questions about the company's strategy in a changing market. The company's fluctuating stock levels reflect broader uncertainties in the camera industry, highlighting the precarious balance between consumer demand and operational costs in the context of international trade.

Highlights

As the market evolves, Fujifilm will need to address both pricing and availability to stay competitive.