Hasselblad X2D II 100C launches with new autofocus and HDR

Hasselblad releases a successor that enhances focus performance, image stabilization and HDR workflow for its premium 100MP camera line.

Hasselblad X2D II 100C improves autofocus and stabilization

Hasselblad has unveiled the X2D II 100C, the follow up to its 100MP medium format model. The new camera adds continuous autofocus with AI-assisted LiDAR help, a brighter 3.6 inch display and a stabilization system rated at 10 stops. It also introduces true end-to-end HDR processing and HDR viewing in HEIF and Ultra HDR JPEG, aiming to deliver more natural tones from scenes with challenging lighting.

Weighing around 730 grams without a lens, the device carries 1TB of built-in storage and CFexpress Type B for fast transfers. A new XCD 2.8-4 35-100E zoom lens joins the lineup, and the grip has a textured update for comfort. Hasselblad keeps the camera aligned with its premium stance by adding a 5D joystick for focus and menu control, and launching Phocus Mobile 2 for remote shooting and editing. The model is priced at $7,399, cheaper than the original launch price and roughly on par with rival premium medium-format bodies.

The X2D II 100C reflects a broader shift in high-end gear toward smarter capture workflows rather than only higher resolutions. AI-assisted AF, LiDAR sensing and enhanced HDR suggest Hasselblad is betting on usability and in-field reliability as much as image sharpness. For studios and serious freelancers, this move could redefine what a single-note result looks like in a portfolio.

Yet the product lands in a niche market. Even with the improvements, the price keeps the camera out of reach for many professionals and enthusiasts. The real test will be how buyers value the combination of extreme resolution, sensor fidelity and a more complete feature set, against other brands that offer fewer megapixels but broader ecosystem support. If the premium keeps its appeal, Hasselblad may broaden its reach; if not, it may stay a trophy tool for select clients.

Highlights

The X2D II 100C tests how far luxury imaging can push practical workflow and real-world use.