Hasselblad announces upcoming camera upgrades

Exciting improvements are on the way for Hasselblad's next camera model.

Hasselblad plans major upgrades for next medium-format camera

Hasselblad is preparing to upgrade its X2D 100C camera with improved performance features. During a recent press event, Hasselblad and Oppo, a Chinese phone brand, celebrated their partnership aimed at pushing the limits of mobile imaging. Notably, Hasselblad cameras have integrated DJI technology, which has enhanced their performance. The upcoming X2D could feature significant improvements, including a potential LiDAR autofocus system that might address current autofocus limitations. Documentation from Mirrorless Rumors suggests this new model could be unveiled soon, possibly in August.

Hasselblad's strategic partnership with DJI marks an important shift in how traditional camera brands adapt to advancements in technology. The integration of DJI's sourcing capabilities not only enhances the hardware of Hasselblad cameras but also lays the groundwork for innovations like smarter autofocus systems. As photographers crave better technology, these enhancements could be a game-changer for high-end camera users. The anticipation surrounding Hasselblad's next medium-format offering indicates the brand's commitment to evolving and meeting market demands, particularly in a world increasingly focused on superior imaging capabilities.

Highlights

The future of photography looks promising with Hasselblad's planned upgrades.