Google teases Pixel 10 Pro color options

Google provides a first look at the upcoming Pixel 10 Pro with a teaser video.

Google reveals new colors for Pixel 10 Pro design

Google has shared a teaser video for its Pixel 10 Pro ahead of its official launch on August 20 at the Made By Google event. The design closely resembles that of the Pixel 9 series. The teaser reveals a new blueish color option, likely called "Moonstone," alongside the returning standard colors of white and black. Changes spotted include a repositioned SIM slot and a slightly reduced metal bezel around the rear camera. However, the promotional offer tied to the announcement lacks detail and is limited to new subscribers of the Google Store's newsletter in the US.

The Pixel 10 Pro's slight design tweaks and new color options may not excite everyone, as Google appears to be sticking with a familiar look. This strategy could hinge on consumer preference for consistency. However, the vague promotional offer may cause disappointment among long-time fans, who might feel overlooked by an incentive restricted to new subscribers. This approach raises questions about Google's efforts to generate excitement ahead of the launch and how it aims to cultivate loyalty among its established user base.

Highlights

The upcoming launch will indicate whether these small design changes resonate with consumers.