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Google rolls out Veo 3 video generation model

Veo 3 is now available to Gemini users in over 159 countries, but only to Pro plan subscribers.

July 3, 2025 at 10:56 AM
blur Google rolls out its new Veo 3 video-generation model globally

Google has started the global rollout of its Veo 3 video generation model.

Google launches Veo 3 video generation model worldwide

On Thursday, Google announced the global rollout of its Veo 3 video generation model to Gemini users across more than 159 countries. This feature is available exclusively to subscribers of Google's AI Pro plan, allowing each user to generate up to three videos daily. The Veo 3 model, first introduced in May, enables users to create videos that are up to eight seconds long solely by using text prompts. In addition, Google is reportedly working on enhancing Gemini with image-to-video generation capabilities.

Key Takeaways

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Veo 3 is available to Gemini users in over 159 countries.
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Only subscribers of the AI Pro plan can access the video generation feature.
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Users can create videos up to eight seconds long with text prompts.
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Google plans to add image-to-video capabilities in the future.

"Veo 3 puts video generation in the hands of everyday users."

This highlights how accessible Google's new technology is for all users.

"Google is pushing the boundaries of AI-generated content."

This illustrates the company's commitment to innovation in video tools.

The introduction of Veo 3 marks a significant step in Google's competitive AI landscape. By limiting access to paying subscribers, Google seems to focus on monetizing its advancements while fostering a tiered user experience. This could reflect a strategic move to not only showcase innovation but also drive subscription growth. As AI-generated content becomes more mainstream, how users react to video generation tools will likely shape future enhancements.

Highlights

  • Veo 3 puts video creation in the hands of everyday users.
  • Google is pushing the boundaries of AI-generated content.
  • Restrictions on video generation might spark user interest.
  • The future of creativity may lie in AI-generated visuals.

Sensitivity around subscription model and AI usage

Limiting Veo 3 access to AI Pro subscribers may alienate some users and create public reaction about affordability and accessibility.

As AI tools evolve, the expectation for user creativity grows.

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