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Google Pixel 10 ad mocks Apple for Siri delays
In a new teaser, Google highlights the long wait for Apple’s Siri upgrades while promoting the Pixel 10.
Google's latest Pixel 10 teaser takes a jab at Apple's delayed Siri updates.
Google Pixel 10 ad mocks Apple’s slow Siri upgrades
Google has released a teaser for the Pixel 10 that directly mocks Apple for the slow rollout of Siri upgrades. The ad highlights the absence of promised AI features for Siri, which Apple originally said would debut alongside the iPhone 16 but has since seen internal delays pushing the expected launch to spring 2026. The slick ad, set to the tune of a classic Dr. Dre song, asserts the Pixel 10 will launch on August 20, 2025, and encourages potential buyers to rethink their choices by addressing the lengthy wait for Apple's AI improvements.
Key Takeaways
"If you buy a new phone because of a feature that's coming soon, you could change your definition of 'soon' or just change your phone."
This line in Google's ad directly critiques Apple's long delays for Siri upgrades, encouraging hesitant buyers to consider the Pixel 10.
"Apple's 'coming soon' timeline gets called out as the ad emphasizes the Pixel's fixed release date."
This statement illustrates how Google is using advertising to confidently position its product against Apple.
"After a year of hype and a promised iPhone 16 debut, Siri's big AI upgrade is still missing."
This emphasizes the ongoing frustration among Apple users regarding delayed updates, appealing to potential Pixel buyers.
This latest advertising move by Google marks a strategic pivot in the competitive landscape of smartphone technology. By spotlighting Apple's delays, Google attempts not only to attract consumers but also to differentiate its product with a defined timeline. The stark contrast between Google's specific launch date and Apple's vague 'coming soon' promise could sway undecided customers, especially those disillusioned by unmet expectations on Siri. This ad exemplifies how tech companies leverage marketing to gain a competitive edge, shifting consumer sentiment during a crucial purchasing window.
Highlights
- Apple promised an upgrade and left users waiting, will they stay loyal?
- Google calls out Apple’s vague timelines with a fixed launch date.
- A year of waiting for Siri upgrades, where’s the innovation?
- Google to iPhone users: why wait when you can upgrade now?
Potential backlash against Apple for delays
Google's ad critiques Apple's missed promises for Siri updates, possibly stirring consumer frustration and impacting brand loyalty.
As the battle for smartphone dominance continues, marketing strategies will play a crucial role.
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