Gemini opens Veo 3 video generation to free users this weekend

Gemini offers free app users a weekend chance to generate Veo 3 videos with sound.

Gemini opens Veo 3 video generation to free users this weekend

Google's Veo 3 model, introduced in May, can generate eight-second clips with sound. Gemini is opening Veo 3 to free app users this weekend, joining Google AI Pro subscribers who can run three Veo 3 Fast generations per day and AI Ultra customers with full model access. The trial runs until Sunday at 10 p.m. PT, and outputs include a watermarked clip or a shareable link.

In the Gemini app, users can tap a “Video Generate with Veo” chip or access the feature via a three-dot menu. Prompts should describe a scene and include details like visual style and background music, with options to specify dialog or background noise. The system will generate within a few minutes, and users can download the watermarked clip or share a link.

Opening Veo 3 to free users signals a broader push to make AI video tools part of everyday use. It tests how fast creators can prototype ideas and publish content with minimal friction, while relying on watermarks to protect branding and safety. The move also highlights the cloud demands behind consumer AI, a reminder that speed comes with infrastructure costs.

Beyond access, the shift raises questions about copyright, attribution and the kind of content that gets produced when cost barriers fall away. As platforms race to deliver faster results, watchdogs and policymakers will watch how these tools are used and how those uses are managed.

Highlights

The weekend trial is a glimpse of how freely accessible AI video tools could reshape daily content