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Gemini expands with Projects and Genie 3

Google tests a new Projects workflow in Gemini and reveals Genie 3 capabilities for real time simulations.

August 17, 2025 at 02:38 PM
blur Google is adding "Projects" feature to Gemini to run research tasks

Google tests new workspace tools in Gemini with a Projects feature and highlights a powerful Genie 3 model capable of real time simulations.

Google expands Gemini with Projects feature and Genie 3

Google is testing a new feature inside its Gemini AI suite called Projects. The feature lets users assemble files, documents or code into a project and have Gemini reference these assets in conversations to generate new documents and code. The approach mirrors similar capabilities in OpenAI's platform and aims to help teams manage multiple tasks within a single workspace, with rollout likely limited to enterprise customers at first.

Separately Google has announced Genie 3 from Google DeepMind a model designed to simulate real world scenarios. In demonstrations Genie 3 renders a running scene at 720p and 24 frames per second and maintains physical consistency for minutes, enabling interactive exploration of a generated world. The company says Genie 3 can turn prompts into playable environments and that the feature pushes toward more immersive AI experiences.

Key Takeaways

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Projects deepens Gemini as a collaborative workspace with file references
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Rollout is likely limited to enterprise customers at first
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Genie 3 enables real time world simulation and interactivity
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The move heightens competition with OpenAI
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Data governance and security become important as AI references user content
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The AI race accelerates with more capable models
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Businesses may gain workflow efficiency but face new risks

"This will be similar to OpenAI's Project Feature for ChatGPT."

Comparing Projects to an existing OpenAI feature

"Gemini can reference these files in project conversations."

Describes how Projects uses file references

"Genie 3 renders the world at 720p and 24 fps."

Details Genie 3 capability

"could deliver a big blow to OpenAI."

Editorial take on competitive impact

Projects shows Google moving toward integrated workflows that connect AI outputs with real work. If enterprises embrace it Gemini could become a hub for coding and document creation, but it raises questions about data governance and security. Genie 3 signals a broader push for immersive AI that blends simulation and interaction, a path that may widen the competitive gap with OpenAI while drawing regulatory attention.

Highlights

  • This will be similar to OpenAI's Project Feature for ChatGPT.
  • Gemini can reference these files in project conversations.
  • Genie 3 renders the world at 720p and 24 fps.
  • Could deliver a big blow to OpenAI.

Data governance and competitive risk

The ability to reference user files in AI conversations raises questions about data ownership, privacy and security. A stronger push into enterprise workflows also intensifies competition with OpenAI and invites closer regulatory scrutiny.

As tools grow more capable debates on governance and responsibility must keep pace

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