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F1 the Movie review shows flashy Apple marketing

F1 the Movie combines product promotion with an exhilarating racing experience on screen.

June 23, 2025 at 02:48 PM

F1 the Movie review: A shameless Apple ad that will blow your socks off

F1 the Movie shows Apple's ambition in the blockbuster market, blending commercialism with entertainment.

F1 the Movie a flashy Apple advertisement that entertains

F1 the Movie, featuring Brad Pitt, opens with a focus on Apple's AirPods Max before diving into its racing narrative. Produced by Pitt and Lewis Hamilton, the film is part commercial and part action spectacle, directed by Joseph Kosinski. Although it mirrors the thematic style of Top Gun: Maverick, it offers thrilling racing sequences and impressive visuals thanks to innovative camera work. The film follows the journey of Sonny Hayes, a washed-up racer, struggling to revive his Formula One team amid typical sport film tropes. Despite its commercialization, its technical achievements make it a summer highlight.

Key Takeaways

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F1 the Movie blends thrilling action with blatant product placement.

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The film revives classic sport movie themes with a modern twist.

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Technological advancements enhance the viewing experience significantly.

"F1 the Movie is undoubtedly thrilling, delivering an unparalleled sense of speed."

This highlights the film's impressive action sequences despite its commercial focus.

"Some sports films are transcendent explorations of human endurance."

This contrasts F1 the Movie's focus on entertainment over profound insights.

F1 the Movie exemplifies the blurring line between content and advertising in the film industry today. As Apple aims to capture cinematic audiences, they may create entertaining products while raising concerns over overt commercialism. This film could set a trend for future projects, where brand identity becomes central to storytelling, risking viewer backlash from those who see it primarily as a marketing tool.

Highlights

F1 the Movie is an exhilarating ride that highlights Apple's ambitions in film.
Brad Pitt's character feels more like an advertising vehicle than a genuine hero.
This film is as much about racing as it is about selling AirPods Max.
F1 manages to make audiences hold their breath and question their wallets.