ESPN Fox bundle launches with discount

A bundled live sports offer combines ESPN streaming with Fox One for a discounted monthly price ahead of the NFL season.

ESPN Fox bundle priced at $39.99 per month

ESPN and Fox announced a bundle that combines ESPN's streaming service with Fox One for $39.99 per month. The package saves roughly $10 compared with subscribing to both services separately. Fox One includes access to Fox News and Fox Sports channels, while ESPN covers live sports and WWE events. The bundles are available starting October 2, even as both services launch August 21 ahead of the NFL season.

The move comes as Warner Bros Discovery signals a broader push to offer stand-alone live sports directly to consumers. The industry sees bundling as a way to lock in fans and simplify decisions for viewers while increasing direct revenue for the companies.

The price point tests how willing fans are to pay for direct-to-consumer access to core sports. Bundling may simplify decisions, but it can also blur what viewers are paying for and undercut niche channels. As more players push stand-alone services, bundles could become a tool to grow revenue without heavy reliance on advertising. Still, the market will judge value not just on the headline price but on the completeness of the sports slate and the user experience.

This shift signals a broader trend in the streaming wars: the race to own the game day experience. If consumers respond well, it could push rivals to accelerate their own direct-to-consumer plans or face pressure on pricing and content.

Highlights

Price and ease will decide if this bundle sticks