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Core Devices reclaims Pebble trademark

CEO Eric Migicovsky announces the recovery of the Pebble trademark, ensuring its watch brand will officially return.

July 25, 2025 at 05:01 PM

Pebble's CEO announces the recovery of its trademark, paving the way for a brand revival with new products.

Pebble trademark recovery marks brand revival

Core Devices, led by CEO Eric Migicovsky, has successfully regained the Pebble trademark, ensuring that the upcoming smartwatches will officially bear the Pebble name. This development follows a significant journey for the brand, originally known for its pioneering smartwatches. After being acquired by Fitbit in 2016, the Pebble brand faded, but a recent agreement from Google to open-source its software set the stage for a comeback. The newly renamed Pebble 2 Duo and Pebble Time 2 will soon join the market, aiming to rekindle the loyalty of fans who have long waited for the return of the brand they cherished. Migicovsky emphasized the importance of the name, stating it strengthens the community's connection to the brand.

Key Takeaways

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Pebble trademark successfully recovered by Core Devices.

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Upcoming watches will officially be named Pebble.

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Original branding aims to strengthen community ties.

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Pebble was a pioneer in the smartwatch market.

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Community efforts kept the brand's spirit alive during its absence.

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Niche brands are finding new opportunities in the tech market.

"Great news — we’ve been able to recover the trademark for Pebble!"

Eric Migicovsky shares the positive news about the trademark recovery.

"With the recovery of the Pebble trademark, that means you too can use the word Pebble for Pebble related software and hardware projects."

Migicovsky highlights the importance of the trademark for community development.

The return of the Pebble trademark is a powerful symbol not only for the company but also for its dedicated community. Pebble was one of the first brands to make an impact in the smartwatch space, and its legacy is strong among loyal users. This revival reflects a larger trend where niche and beloved tech brands find ways to re-enter the market while leveraging their historical significance. Considering the growing interest in personalized and community-driven devices, Pebble’s comeback could capitalize on its unique identity and the loyalty of its fan base.

Highlights

Pebble's return is a win for loyal fans everywhere.
Names have power, and Pebble's name is back.
Nostalgia fuels the comeback of Pebble watches.
Community efforts keep the Pebble spirit alive.

Trademark recovery comes with market challenges

Although the recovery of the Pebble trademark is significant, the smartwatch market remains highly competitive, with large brands dominating. Pebble must navigate these challenges carefully to establish its presence.

Pebble's trademark recovery signals a promising future for nostalgic tech enthusiasts.

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pebble smartwatch wearabletech community techrevival technology business wearables

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