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Coleen Rooney aims to redefine her image in new show

Coleen Rooney's new series promises to reveal her true identity beyond being a footballer's wife.

July 14, 2025 at 10:53 AM
blur Coleen Rooney 'on a mission' to silence doubters in new TV show

Coleen Rooney aims to establish herself as an individual beyond her marriage to Wayne Rooney.

Coleen Rooney sets out to redefine her public image

Coleen Rooney is stepping into the limelight with a new docuseries that tracks both her and her husband Wayne as they navigate personal and professional challenges. Following her strong performance on I'm A Celebrity, Coleen is determined to move beyond being seen merely as a footballer's wife. Insiders reveal that she has secured a substantial deal with Disney+, reinforcing her status as a rising star. The series promises to offer a glimpse into their family life, showcasing Wayne’s transition from football coaching to family duties, while Coleen pursues her business ventures. Their new program is expected to present a more authentic look at their lives, while also confronting past controversies.

Key Takeaways

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Coleen Rooney is striving to establish her individual brand without Wayne's shadow.
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The new docuseries offers a unique look into their family life and challenges.
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Coleen aims to transform public perception, confronting long-standing stereotypes.
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Insiders claim the series could elevate their profile even above celebrity couples like the Beckhams.

"She's tired of the notion that she remains with Wayne solely for financial security."

Reflects Coleen's frustration with public perception about her relationship with Wayne.

"This is just the start for Coleen and she can be very determined when she wants to be."

Highlights Coleen's drive and ambition to build her own brand.

"We haven't ever seen what their lives are really about."

PR specialist Dermot McNamara emphasizes the novelty of the series in revealing the couple's true lives.

Coleen Rooney is clearly on a mission to reshape her public image, and this docuseries represents a key step in that journey. By highlighting her contributions to the couple's publicity and business deals, she aims to challenge the long-held perceptions that tie her identity strictly to Wayne. This ambitious project could serve not only to revive her career but also to change how the public perceives her role in the family dynamics. However, the program's success hinges on whether it can effectively navigate the complexities of their past controversies without alienating viewers.

Highlights

  • Coleen is done being seen as just a footballer's wife.
  • This show could redefine how we view the Rooneys.
  • Watch out, the Rooneys are set to take control of their narrative.
  • Coleen is determined and ready to claim her identity.

Public perception dynamics pose risks for the Rooneys

The Rooneys' new show aims to reshape their public image, but it faces challenges from past controversies and skepticism from viewers. The potential backlash can impact their brand now and in the future.

The success of this series will reveal whether Coleen can truly change the narrative.

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