Chrome updates iOS app with profile switching feature

iPhone owners can now switch between personal and work accounts in Chrome with two taps.

Chrome introduces quick profile switching for iOS users

Google is rolling out a new feature in Chrome for iOS that allows users to switch between personal and work accounts with just two taps. This update keeps data, such as tabs, history, and passwords, separate for each profile. It is aimed at users with Chrome Enterprise accounts, meaning typical consumers still cannot switch between multiple Google accounts freely within the browser. In contrast, Android users have a different experience, as Chrome does not allow switching to work profiles from within the app. The expansion of this feature could provide significant benefits for professionals managing both personal and work tasks on their devices.

The integration of this feature reflects a growing need for productivity tools that improve efficiency in mobile work environments. With remote work becoming more common, features that allow easy transitions between personal and professional tasks are crucial. However, the restriction to enterprise accounts may disappoint many users who seek increased flexibility and control over their browsers. This move emphasizes Google's commitment to their enterprise solutions, possibly solidifying their presence in workplace technology.

Highlights

This update highlights the increasing importance of work-life balance in digital tools.