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Buybacks push US toward record high

U.S. firms expect buybacks to top 1 trillion dollars in 2025, led by Apple and Alphabet.

August 11, 2025 at 01:13 PM
blur Apple and Google Drive Stock Buybacks to Record-Breaking Trillion Dollar Highs

U.S. firms accelerate stock buybacks, with tech giants and banks driving toward a trillion-dollar milestone in 2025.

Buybacks Push US Record Pace Led by Apple and Alphabet

U.S. firms have announced $983.6 billion in stock buybacks so far this year, according to Birinyi Associates, on a path to surpass $1.1 trillion by the end of 2025. Apple announced a $100 billion program in May, Alphabet $70 billion in April, JPMorgan Chase $50 billion, Bank of America $40 billion, and Morgan Stanley up to $20 billion. Last month buybacks totaled $165.6 billion, a figure that tops the previous July record. The surge comes as earnings growth supports cash returns, while tax cuts bolster corporate balance sheets and tariff policy adds a note of policy risk that could influence future spending. The trend has helped lift broad market indices as the buyback effect reduces the float and concentrates ownership.

Key Takeaways

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Buybacks could exceed 1 trillion dollars this year
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Apple and Alphabet lead with large programs
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Earnings strength and policy changes are driving the surge
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Short term market boosts may not reflect long term growth
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Tariff policy adds risk to corporate investment decisions
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Cash returns deepen the divide between cash rich firms and others
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Investors may rely on buybacks for returns even if productivity lags

"Things are better than everyone makes them seem."

Jeffrey Yale Rubin, president of Birinyi Associates, on market conditions

"Companies are flush with cash."

Jeffrey Yale Rubin on corporate balance sheets

The surge signals a shift in how companies allocate cash. Instead of funding new factories or higher wages, many firms are prioritizing shareholder returns. This can push short term stock prices higher, but it may slow long term growth if capital stays on the balance sheet rather than being invested in productivity. Tariff uncertainty adds another layer of risk for planning and could influence whether buybacks remain the easiest option for returning cash. In the broader market, buybacks can smooth prices in the near term even as questions linger about the health of ongoing investment and jobs.

Highlights

  • Cash is king in a market where growth bets stay on the sidelines
  • Buybacks lift prices now but the long term payoff remains uncertain
  • This is a peak moment for cash returns not a map for tomorrow
  • Investors ride a wave of buybacks while the economy wonders about capex

Buybacks draw financial and political scrutiny

Record buybacks raise questions about long term growth, wage effects, and whether cash is returned to shareholders or invested in productivity. Tariff policy adds political risk that could affect market dynamics and corporate decisions.

As the buyback wave grows, the real test is whether capital spending follows suit in the years ahead.

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