BMW unveils limited M Heritage 8 Series

BMW unveils a limited M850i Edition M Heritage that channels classic E31 colors with a full equipment package.

BMW Sums Up the 8 Series Run With Heritage Edition M850i

BMW unveiled the 2026 M850i Edition M Heritage, a 500-unit limited run based on the M850i xDrive Gran Coupe. Power comes from a twin-turbo 4.4-liter V8 making 523 hp, with 533 Nm of torque, and it can reach 0–60 mph in 3.9 seconds. The edition debuts at Pebble Beach, paired with a design that nods to the original E31 generation.

The edition uses five classic E31 colors — Bright Red, Mauritius Blue metallic, Cosmos Black metallic, Oxford Green metallic, and Daytona Violet metallic — and adds a carbon roof with tri-color stripes, 20-inch bi-color wheels, and the M Sport Professional package. Inside, Alcantara surfaces meet Black Full Merino leather with a diamond pattern and edition badges, while a numbered plaque marks its exclusivity. Standard equipment runs deep, including the Bowers & Wilkins Diamond Surround Sound System and Driving Assistance Professional Package.

BMW is leaning on nostalgia to move product in a crowded luxury market, pairing era-specific colors with a modern performance package. The Heritage edition aims to be a collectible that underscores the brand’s storytelling power without changing the underlying tech playbook. This is a branding move as much as a speed play, designed to spark conversation and prestige among enthusiasts.

Pricing at a starting point close to six figures signals confidence in BMW's loyal buyers, but it also exposes the model to market scrutiny. If nostalgia proves less durable than anticipated, the limited run could become more about perception than practical value, affecting resale dynamics and broader demand for the 8-Series lineup.

Highlights

The final 8 Series edition marks a clear farewell to a long-running model line while testing how nostalgia lands in today’s market.