BMW ends 8 Series run with rare M850i Heritage

BMW caps the 8 Series run with a 500-unit limited edition M850i Heritage.

BMW Ends the 8 Series Era with Limited Edition M850i Heritage

BMW brings back the 8 Series in 2019 and has now signaled the end of the second generation with the 2026 M850i Edition M Heritage. Only 500 units will be built, and the car is priced at 131 575 dollars including destination. The edition revisits the E31 era, featuring Bright Red paint that mirrors the original red, while four other E31 colors — Mauritius Blue metallic, Cosmos Black metallic, Oxford Green metallic, and Daytona Violet metallic — are offered at no extra cost.

Along with color options, buyers get a carbon fiber roof, Orbit Grey 20-inch wheels, and the M Sport Professional package, which includes M Sport brakes with black calipers, M Shadowline lights, and Extended Shadowline exterior trim. The edition is positioned as a keepsake rather than a mass market model, aligning scarcity with prestige to appeal to collectors and devoted BMW fans.

The move uses nostalgia to keep interest alive as the 8 Series ages. By tying heritage color and distinctive trim to a six-figure price tag, BMW blends a sense of history with modern exclusivity. This is a common luxury play: create value through rarity while keeping the base model's performance intact for true enthusiasts.

Yet the price and the tiny production run invite scrutiny. Limited editions often win headlines and resale buzz, but they can also provoke questions about affordability and brand direction. In a crowded luxury market, the edition may succeed as a badge of prestige more than as a practical purchase, testing how much value buyers place on exclusivity versus everyday usability.

Highlights

The 8 Series ending is less a finale and more a reminder that legacy can still steer modern luxury.