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Big Ten explores 28 team playoff plan

A large playoff format is being discussed, with potential implications for scheduling, revenue, and conference balance.

August 16, 2025 at 08:02 PM
blur Big Ten working on super-sized CFP plans with 28 or 24 teams to replace championship games

The Big Ten is exploring a much larger playoff format that could push beyond the current 12 teams, with discussions of a 24 to 28 team bracket.

Big Ten pursues mega playoff with 28 team field

The Big Ten has been developing a large playoff idea that would expand well beyond the current 12 team field and could turn conference championship weekend into an early round. The concept, presented to Big Ten athletic directors last week, is still in its early stage and has not been shared with other power conferences or Notre Dame. Several sources described the plan as a thought starter and noted that no formal agreement exists yet. The plan would require changes to television deals and could shift leverage in the CFP process.

The article notes that discussions include a 28 team bracket with first round byes or home games, a 24 team option with more byes, and the possibility of cross conference play-ins. It also mentions pushback from other conferences and the potential for a multi bid auto system that could tilt power toward the Big Ten and SEC. Some say the idea could be delayed until 2027 if consensus is hard to reach, and the next CFP management committee meeting is scheduled for Sept 24.

Key Takeaways

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Big Ten explores an expanded playoff beyond 12 teams
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Plans discussed include 24 and 28 team formats
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Layout involves conference auto bids and possible play-ins
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TV rights and revenue are central to feasibility
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Other conferences express concerns about brand and control
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Plan may shift from 2026 to 2027 if consensus is slow
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Leaks complicate decision making and trust in process
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Missouri and others highlight appetite for bigger brackets

"No one knew anything about this."

Reaction to the leak of the plan before it was formally distributed

"If there was a play-in between the SEC and the Big Ten, I think a lot more people would be on board with it."

SEC athletic director on cross-conference play-ins

"You’ve got 30 teams with players who have access to compete for a championship."

Missouri coach Eli Drinkwitz on large brackets

The concept surfaces a broader shift in college football economics and identity. Expanding the playoff could boost revenue and television interest, but it also risks sidelining mid major conferences and blurring the line between regular season significance and postseason access. The debate reveals a power dynamic among the biggest conferences, with the Big Ten and SEC pushing for greater auto bids while others worry about brand dilution. Any path forward will depend on how broadcast partners price and allocate new inventory, and how quickly decision makers can align on a common framework.

If a plan moves forward, it would force a fundamental rethink of conference schedules, rivalry games, and how conferences negotiate televised exposure. The push for play-ins across conferences could alter competitive incentives late in the season, potentially rewarding teams that perform in November but not necessarily those with the best overall resumes. The timeline remains uncertain, and the next CFP meeting will be a key test of whether the idea gains real traction.

Highlights

  • More teams mean more seats, more revenue, and more chaos.
  • A play-in could redraw loyalties across conferences.
  • Leaking plans before decision makers undermines the process.
  • Fans deserve clarity, not a guessing game that drags on.

The road to a new playoff format will test unity among conferences and shape the sport’s economics for years to come.

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