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Big 12 and WWE expand partnership for fan engagement

WWE will host live events coinciding with Big 12 football games this season.

May 29, 2025 at 09:37 PM

Big 12, WWE expand relationship as wrestling promotion will host shows night before football games, per report

The Big 12 and WWE are enhancing their partnership with new fan events during football season.

Big 12 and WWE deepen collaboration with fan events at football games

The Big 12 is widening its collaboration with WWE to include fan events during the football season, as reported by The Athletic. WWE will hold episodes of its show, Friday Night SmackDown, in cities that coincide with Big 12 football games. Events are set in various locations, such as a WWE show in Ireland before a match between Kansas State and Iowa State, and another in Orlando prior to UCF's game against North Carolina, which features notable coaches like Scott Frost and Bill Belichick. The partnership began in November 2023, when the Big 12 Championship winners received a WWE-style title belt during postgame celebrations.

Key Takeaways

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Big 12 expands its partnership with WWE for fan engagement during football games.

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WWE will host events in cities hosting Big 12 games, starting this season.

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The collaboration began last November with championship celebrations featuring WWE titles.

"The collaboration between the Big 12 and WWE is a fresh approach to fan engagement."

This line highlights the innovative strategy of combining sports and entertainment.

"WWE will hold episodes of Friday Night SmackDown in cities with Big 12 football games."

This quote provides essential details about the new events in relation to Big 12 games.

This partnership between the Big 12 and WWE signifies a shift in how sports organizations are engaging with fans. By blending wrestling entertainment with college football events, they aim to boost attendance, enhance fan interaction, and create memorable experiences. This strategy taps into the entertainment appeal of WWE while simultaneously promoting college football, providing a unique atmosphere both for sports and wrestling fans alike.