ASUS Matrix RTX 5090 30th Anniversary Edition Unveiled

ASUS unveils a limited edition ROG Matrix RTX 5090 to celebrate 30 years, featuring quad Axial-Tech cooling, a GC-HWPR 2.5 connector, and a premium PCB design.

ASUS Reintroduces Matrix RTX 5090 30th Anniversary Edition With 800W Power and Premium PCB

ASUS has unveiled the ROG Matrix GeForce RTX 5090 30th Anniversary Edition, a limited run built around the Matrix branding. The card uses a quad axial-tech cooling design to improve air flow and pressure, and it adds a GC-HWPR 2.5 connector along with a GC-HPWR adapter for a cable free option on BTF motherboards. It supports up to 800W and carries a factory overclock of 323 MHz, reaching as high as 2730 MHz with the OC BIOS. The device measures 357.6 x 149.3 x 76 mm and occupies a 3.8-slot space.

Pricing is not disclosed, but industry chatter suggests pricing above $2500 and a limit of 1000 units for the product life. The design language blends ASUS classic red and black with an ARGB infinity mirror on the back and a premium 3 Oz copper PCB aided by a vapor chamber and Liquid Metal TIM for better heat transfer.

The move signals ASUS is betting on rarity and showmanship to keep the Matrix line relevant in a market where raw performance is increasingly common. The combination of high power requirements, scarce supply, and premium branding could appeal to collectors and hardcore enthusiasts, but it risks alienating casual buyers who value value over spectacle. The launch also tests how far manufacturers can push premium editions before the market fatigues of price inflation and supply constraints. If demands outstrip supply, resale markets may heat up and the perceived value of the edition could hinge on long term performance and driver trust.

This release places pressure on NVIDIA to justify a flagship tier within the RTX 5090 ecosystem and may influence how other partners price their ultra premium cards in the coming year.

Highlights

The premium end of hardware history continues to test what buyers will pay for bragging rights