RTX 5090 hits MSRP at Best Buy

The RTX 5090 has finally reached its official price on Best Buy, signaling better stock and more consistent pricing in North America.

RTX 5090 Reaches MSRP at Best Buy as Supply Improves

Six months after the GeForce RTX 5090 launched, prices drift toward the official MSRP of $1999 for some models. A Best Buy listing shows the ASUS TUF Gaming GeForce RTX 5090 at $1999, signaling improved North American availability. Other high end options remain pricier, with the MSI Ventus RTX 5090 3X OC listed at $2299 on Walmart, and EU markets often offering lower prices than the US.

The ASUS TUF RTX 5090 is the base model with a 2407 MHz boost clock and up to 2437 MHz in OC mode. It features a triple-fan cooler, vapor chamber, and a dual BIOS for Quiet and Performance modes. The price alignment may encourage more buyers to upgrade, but the overall market still shows a price premium on high end GPUs.

This price movement signals a shift from scarcity to steady supply, but it also highlights the uneven geography of the market. North American retailers are catching up to the rest of the world, while European pricing remains noticeably more favorable in some cases. The dynamics suggest buyers are responding to real inventory gains rather than hype alone.

Retailers face a balancing act between attracting buyers with MSRP and protecting margins when stock is still uneven across models. If the trend continues, the market could see broader adoption of flagship GPUs, with more listings at or near MSRP becoming common in the coming weeks.

Highlights

Markets keep shifting as parts supply eases and consumer demand evolves.