Asda opens bar featuring craft beers and cocktails

Asda introduces a new bar at its Pudsey store featuring craft beers and cocktails.

Asda opens cocktail bar for Christmas shoppers

Asda has launched a new pop-up bar named 'Craft on Draft' in its Pudsey store in Leeds, offering a selection of craft beers, ciders, and cocktails to Christmas shoppers. The bar features 12 beers including craft options from local breweries. Customers can buy these drinks in refillable containers, with prices for 1L of craft beer or cider ranging from £8 to £13. For those unable to visit the store, home delivery options are available through Deliveroo and Uber Eats. Shoppers can also purchase gift vouchers from the bar location. Claire Cragg from Asda highlighted the sustainable aspect of refillable containers, while Andrew Thubron from Craft on Draft emphasized the focus on unique small-batch drinks.

The opening of Craft on Draft reflects a growing trend in retail where grocery stores aim to enhance the shopping experience by blending traditional shopping with unique dining options. As consumers seek more beyond just groceries, embracing cocktail culture within supermarkets can attract larger audiences. This move may not only boost sales but also position Asda as a leader in innovative retail. However, the sustainability claims merit scrutiny, as consumers increasingly demand transparency regarding packaging and eco-friendliness.

Highlights

As shopping habits evolve, more retailers may adopt similar models to attract consumers.