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Primland named best U.S. resort for 2025

T+L awarded Primland, Auberge Resorts Collection as the best U.S. resort for 2025.

August 3, 2025 at 09:48 AM

T+L's Hotel Reveiw of Primland, Auberge Resorts Collection, in Virginia

Primland, part of the Auberge Resorts Collection, has been named the best U.S. resort for 2025 by T+L.

Primland shines as top U.S. resort for 2025

Primland, Auberge Resorts Collection in Virginia’s Blue Ridge Mountains has earned the designation of the best resort in the U.S. for 2025, as announced in T+L's annual World's Best Awards. The destination offers guests extensive amenities such as a golf course, a full-service spa with an indoor pool, unique accommodations including the Hawk Eye residence and Mountain Top Tree Houses, and various dining options like the new fine dining restaurant, Leatherflower. Guests can enjoy a plethora of activities ranging from stargazing in a rooftop observatory to outdoor adventures such as hiking and clay shooting. The resort emphasizes sustainability and ensures accessibility across its facilities, appealing to a wide array of travelers.

Key Takeaways

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Primland is named best U.S. resort for 2025 by T+L

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Offers extensive amenities including a golf course and spa

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New culinary option, Leatherflower, focuses on Appalachian flavors

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Features innovative accommodations like Hawk Eye residence

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Commitment to sustainability is evident in operations

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Extensive outdoor activities cater to various adventure seekers

"Primland’s epic grandeur has been its defining feature since its founding."

This highlights the long standing reputation of the resort as a luxury destination.

"The Lodge is designed as an accessible space with numerous ADA-compliant accommodations."

This illustrates Primland's commitment to inclusivity for all guests.

"A standalone games cottage, vintage pinball, and a private bocce court make this resort unique."

This captures the quirky, fun side of Primland’s amenities.

"Sustainability is at the heart of Primland’s operations, prioritizing eco-conscious practices."

This emphasizes the resort’s dedication to environmental stewardship.

The recognition of Primland as the best U.S. resort reflects a growing trend among travelers seeking unique, immersive experiences that blend luxury with nature. This accolade not only highlights the resort's diverse offerings but also its commitment to sustainability and community engagement. As exclusive resorts like Primland continue to thrive, they set a high standard for others in the industry, combining environmental awareness with high-end hospitality.

Highlights

Primland redefines luxury with its stunning views and unique experiences.
Stargazing at Primland immerses guests in the universe like never before.
Leatherflower brings Appalachian flavors to gourmet dining at Primland.
The Hawk Eye residence is a cinematic retreat like no other.

Potential backlash over exclusivity and environmental impact

While Primland emphasizes luxury and sustainability, its higher price point may alienate budget-conscious travelers. Additionally, its environmental impact through increased tourism could raise concerns.

As travel continues to evolve, Primland demonstrates how luxury and sustainability can go hand in hand.

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