Apple will release a new Apple TV 4K this fall

Reports suggest Apple will unveil an updated Apple TV 4K model by late 2025.

Apple will launch new Apple TV 4K this fall with upgraded features

Apple is preparing to release a new Apple TV 4K model this fall, based on a report from MacRumors. An unnamed source indicated that Apple is likely to update its streaming box ahead of 2025. According to this report, the current Apple TV 4K model will be discontinued. First introduced in 2022, the Apple TV 4K features the A15 Bionic chip, HDR10+ support, and a new Siri Remote equipped with USB-C charging. Apple has a history of refreshing its streaming device roughly every three years. Information about the forthcoming model remains sparse, but several upgrades are anticipated. Rumors suggest the new device will integrate with Apple's smart home ecosystem, potentially aligning with the delayed launch of HomePod 3. A newer chip may be included, either the A19 or the current A18 processor, along with Wi-Fi 7 capabilities, allowing for better compatibility with smart home devices. There's also speculation regarding a built-in camera for FaceTime, hinted at in the tvOS 17 update. Moreover, a less expensive version of the Apple TV might launch, priced below $100. The updated Apple TV could debut between September and December, possibly alongside the iPhone 17 launch event or later with the new MacBooks.

This anticipated launch underscores Apple’s commitment to developing its streaming and smart home technologies. With the previous model being discontinued, the new Apple TV 4K could signal a shift towards deeper integration with smart home devices. If Apple introduces a built-in camera, it may redefine how users interact with their streaming content, creating opportunities for social viewing experiences. However, speculation does raise questions about its market positioning, particularly if a budget-friendly version is introduced. Such a strategy could appeal to a wider audience but may also dilute the brand’s premium image.

Highlights

As Apple enhances its streaming offerings, competition in the market will intensify.