Apple unveils Awe Dropping hardware lineup

Apple reveals a new iPhone Air and broadened wearable and AR plans as it maps a multi year hardware strategy.

Apple charts a bold hardware push at Awe Dropping event

Apple will host the September 9 event at its Cupertino campus to unveil a line up that leans into thinner hardware and new design language. Central to the show is the ultra thin iPhone 17 Air, a model expected to replace the iPhone Plus and push the envelope on mass market specs with a 6.6 inch display, 120Hz ProMotion on non Pro models, and a lighter titanium aluminum frame. Alongside the Air, Apple is anticipated to refresh the standard iPhone 17 and the iPhone 17 Pro with advanced camera features and a new pill shaped bump on the Pro line.

The event will also roll out updates to wearables and audio: Apple Watch Series 11 with health monitoring upgrades, possibly including blood pressure trend tracking, and a watch Ultra 3 with better satellite connectivity and the biggest display yet. AirPods Pro 3 are expected to gain heart rate monitoring and stronger active noise cancellation. Apple’s Vision Pro inspired liquid glass design language is set to unify across devices, signaling a broader push into spatial computing. In the longer term, industry chatter points to a foldable iPhone in 2026 and a future iPhone 20 in 2027 built around a mostly glass, curved form. The company is also pursuing AR glasses as a key priority in its roadmap.

Apple is betting on a long term ecosystem play rather than a single flagship device. The ultra thin Air model could broaden the product family but may come with compromises on battery life and camera capability. Extending Pro Motion to all iPhone models is a bold move that could raise production costs, while the rumored foldable iPhone and a fully curved glass iPhone 20 would redefine durability and repair considerations. The broader AR and Vision Pro ambitions align with a clearer strategy to turn spatial computing into a mainstream experience, but the timeline remains speculative and hinges on supply chains, software maturity, and regulatory reception amid AI competition. Investors will be watching whether these bets translate into sustainable growth or merely create a larger but more complex hardware portfolio.

Highlights

The coming months will test how far Apple can push hardware into new frontiers.