Apple to launch iPhone 17 lineup with four models

Apple is rumored to release four iPhone 17 models including a thinner Air and refreshed Pro lines

Apple's iPhone 17 lineup reshapes choices with four models

Apple's iPhone 17 lineup is set to debut soon, according to the latest rumors. The base iPhone 17 is anticipated to keep last year's size but may gain ProMotion. A new iPhone 17 Air replaces the Plus and emphasizes a futuristic, thinner profile with tradeoffs in battery life and cameras.
The iPhone 17 Pro and Pro Max are expected to retain larger displays and top performance, with refinements to the camera system. The overall strategy appears to widen choice while balancing cost and capability across the four models.

Apple adds a fourth model this year to broaden appeal while risking buyer confusion. The Air pushes novelty ahead of practicality, and that could redefine what many see as a baseline iPhone. The challenge for Apple is to deliver clear value across four distinct experiences as rivals push to outdo each other on design and capability.
Industry watchers will judge whether the base model gains ProMotion and how well the Air performs in real world use. The four model lineup could press Apple to sharpen pricing and software support to keep the split meaningful for users and investors alike.

Highlights

The launch will test how much novelty matters to users