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Apple plans OLED MacBook Pro redesign with M6 chip

Bloomberg reports a major MacBook Pro redesign with OLED and an M6 chip, but timing may push into 2026.

August 11, 2025 at 01:16 AM
blur Macbook Pro redesign with OLED and Apple M6: Analyst reveals new release window for mega upgrade

Bloomberg analyst Mark Gurman notes a major MacBook Pro redesign with OLED display and an M6 chip, but the release window has shifted.

Apple plans OLED MacBook Pro redesign with M6 chip

Apple’s next MacBook Pro is expected to bring an OLED display and a new M6 chip, according to Gurman in his Power On newsletter. The redesign is pitched as a major leap that could spark a broader upgrade cycle, but the timing has slipped from earlier expectations.

The 2025 refresh with the M5 is unlikely to persuade most buyers, and a larger redesign now appears to target a 2026 arrival. If true, the move would mark a rare, meaningful jump in design and power for Apple’s flagship laptop line.

Key Takeaways

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OLED redesign signals a major design shift for the MacBook Pro
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M6 chip could drive performance and efficiency gains
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Timing of the release matters for demand and momentum
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Budget-conscious buyers may delay upgrades
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Investor sentiment will hinge on pricing and supply
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A successful leap could restart Apple’s upgrade cycle

"OLED could redefine how laptops feel to use"

audience reaction preview

"The M6 chip signals a design shift not just faster numbers"

analysis

"Upgrade cycles depend on timing as much as features"

opinion

Long cycles between design updates have cooled momentum around Apple’s laptops. A true OLED leap could prompt a renewed interest from users who kept older M1 and M2 devices for longer. But delaying the redesign risks letting buyers drift toward competing systems or wait for a complete product overhaul.

If OLED, a thinner chassis, and a next‑gen chip land in 2026, Apple will need to balance price against perceived value. The outcome will hinge on battery life, reliability, and how strongly the company can frame this as a once‑in‑a‑generation upgrade.

Highlights

  • OLED could redefine how laptops feel to use
  • The M6 chip signals a design shift not just faster numbers
  • Upgrade cycles hinge on timing as much as tech
  • A bold leap could reset the competitive landscape

Budget and investor risk around OLED MacBook Pro redesign

The move to OLED with a new M6 chip could attract scrutiny over price, supply, and investor expectations if the timeline shifts again.

The market will watch closely how Apple positions this leap and whether buyers respond with renewed interest.

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