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Antigravity A1 launches a new era for light 360 filming

A new 360 drone from Insta360's Antigravity line brings independent flight and view control, with 8K 360 video and immersive goggles set to reshape aerial storytelling

August 14, 2025 at 01:00 PM
blur I had a blast flying Insta360's Antigravity - trust me, it’s the most exciting drone for years, with heaps of video-making potential

A 360 degree drone blends immersive capture with beginner friendly piloting.

Antigravity A1 redefines aerial filming with 360 view

The Antigravity A1 is pitched as the world’s first 360 drone. It shoots 8K 360 video and weighs under 250g, placing it in a weight class that often faces fewer restrictions. The drone uses twin cameras, one facing up and one down, with front facing sensors to minimise the drone itself appearing in the shot. A key feature is that flight control and viewing are handled separately, with Vision Goggles and a motion controller creating an immersive piloting experience. The package includes the headset and controller, highlighting the goal of a beginner friendly setup that still offers room to grow.

Flight is described as easy and stable, with moderate top speeds and strong wind resistance. Safety tech sits in place, including object sensing and GPS positioning, along with auto landing and return to home. The real draw is how editing transforms the footage; 8K 360 video can be reframed, zoomed, or converted into effects such as tiny planet, making post production the real magic maker even if the piloting is straightforward. Pricing remains unconfirmed, and the bundle is likely to be costly, raising questions about accessibility and market size.

Key Takeaways

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A1 enables true 360 aerial capture without the drone in view
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Flight and viewing are controlled separately for a new piloting experience
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Goggles and motion controller make aerial work more immersive
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Editing unlocks dramatic footage more than piloting skill
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The drone targets beginners but the bundle may be expensive
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DJI could respond quickly with rival 360 or hybrid solutions
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There are clear opportunities for immersive tourism and documentary work
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Pricing and accessibility will determine how widely this takes off

"The 360 view lets you see around the drone without losing the shot"

From the field test highlighting the core advantage of 360 capture

"This could redefine how tours are filmed"

Editorial note on potential use cases in travel and tourism

"Seeing the world from every angle changes the emotion of the footage"

Observer impression of immersive viewing impact

The A1 signals a shift in how aerial imagery is made. By separating flight from viewing, it invites a broader audience to experiment with drone footage without steep piloting demands. That accessibility could boost tourism and content creation, but it risks diluting the skill that has defined drone filmmaking for years. The device also raises practical questions about budget for consumers and how competitors like DJI will respond with competing hardware and software ecosystems.

Market dynamics matter here. If the price stays high, adoption may hinge on enthusiasts and professionals rather than casual users. Yet the combination of 360 capture and strong editing tools could push brands to rethink how they pitch aerial video, turning even quiet flights into cinematic stories. The coming weeks will test whether this is a niche curiosity or a new mainstream pathway for aerial storytelling.

Highlights

  • 360 flight lets you look around while you film
  • Editing can turn a slow flight into cinematic motion
  • Immersive viewing changes how you feel the landscape

Budget concerns drive price uncertainty

Pricing for the Antigravity A1 bundle is not confirmed; when combined with the headset and motion controller, the cost may be beyond what many buyers are willing to pay. This could limit adoption even as the technology opens new filming possibilities. Competition from DJI and potential regulatory or privacy considerations around 360 capture could add further pressure.

The trajectory of immersive aerial filming will depend on price, practicality, and how quickly rivals respond.

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