YouTube tests AI video enhancement

YouTube runs a hidden test that applies AI based video processing to uploads without informing creators, raising questions about transparency and control.

YouTube tests AI video enhancement without creator notice

YouTube quietly began testing a feature that uses AI style processing to reduce blur, sharpen edges, and smooth motion on recent uploads. The effect was first noticed in YouTube Shorts this year and described by creators as unusual artifacts and overly smooth footage. Google later confirmed the test and said it is not generative AI but relies on traditional machine learning with no opt-out option for creators.

Rene Ritchie, YouTube's head of editorial, said the approach is not based on generative AI and is aimed at improving picture quality. Creators such as Rhett Shull investigated changes to their videos and said the process amounts to AI driven video processing applied without notice. Google maintains it is not upscaling, while creators argue the outcomes resemble upscaling and question whether users should be informed.

This episode shows how tech power grows when policy lags. A platform that can alter content after upload without asking for consent weakens creator control and could shake viewer trust.
The line between improvement and alteration is widening as AI tools evolve. The case raises questions about consent, governance, and how regulators might respond to automated changes in widely shared content.

Highlights

Clear rules and open dialogue will matter as tools grow more powerful.