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Xbox Series S and X sales figures reveal underperformance

Sales estimates show Xbox Series S and X below 30 million units, raising concerns about market position.

August 3, 2025 at 05:00 PM

Xbox Series S|X Have Sold Less Than 30 Million Units, Though They Are Profitable Now

Sales figures reveal a tough market for Microsoft's gaming consoles.

Xbox Series S and X sales fall short of 30 million units

KeplerL2, a notable leaker, claims that Microsoft's Xbox Series S|X consoles have sold between 21 and 29 million units. This information was shared on the NeoGaf forum and is based on AMD sales data. These estimates indicate that Xbox sales significantly lag behind Sony's PlayStation 5, which may have an install base three times larger. While Microsoft’s lower-priced Series S was intended to boost sales, overall hardware sales saw a decline of 22% year-over-year, even in a profitable quarter. However, the consoles are now reported to be sold at a profit, contrasting with the PlayStation 5, which continues to face losses due to rising production costs.

Key Takeaways

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Xbox Series S|X sales range from 21 to 29 million units.

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Sales figures are lower than expected in a competitive market.

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PlayStation 5 may have an install base approximately three times larger.

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Xbox hardware sales decreased by 22% year-over-year despite profitability.

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The Series S was not enough to boost overall sales.

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There are significant production losses for the PlayStation 5 due to component costs.

"You don't need third party trackers, you can use AMD's number and Sony's number to figure out Xbox sales."

This comment highlights the reliance on AMD's data for assessing console sales.

"The choice to create a lower priced model, the Series S, was not nearly enough to stop the constantly dwindling sales."

This reflects on Microsoft's strategy and its impact on sales outcomes.

"Xbox hardware sales decreased 22% on a year-over-year basis."

This statistic underscores the challenges faced by the Xbox brand.

"Only the PS5 Pro is profitable, while the standard PS5 is still sold at a loss."

This points to the financial challenges Sony continues to navigate in their pricing strategy.

The limited sales of the Xbox Series S and X showcase the challenges Microsoft faces in a competitive market dominated by Sony. Despite achieving profitability, the significant gap in install base suggests deeper issues with brand perception and market strategy. The strategy to offer a budget-friendly option like the Series S appears insufficient in reversing declining hardware sales. This scenario reveals that price alone is not a definitive factor in consumer choice, highlighting the need for a robust gaming ecosystem and strong exclusives to attract players.

Highlights

Selling less than 30 million units is not what Microsoft hoped for.
Profitability does not equal success in the gaming market.
The Xbox Series S hasn't reversed sales decline.
PlayStation 5 continues to outpace Xbox in install base.

Concerns over Xbox's market performance

The sales figures for Xbox Series S and X raise alarms about Microsoft's competitiveness against Sony. The substantial gap in install base and declining hardware sales signal potential financial risks.

As Microsoft seeks solutions, its long-term gaming strategy may require reevaluation to enhance its market standing.

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xbox playstation gaming sales microsoft technology gaming business

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