Wrexham FC achieves historic promotion under celebrity owners

Wrexham Football Club achieves historic success with unique ownership and global brand strategy.

Ryan Reynolds and Rob McElhenney Empower Wrexham Football Club

In 2020, Hollywood actors Ryan Reynolds and Rob McElhenney took over Wrexham Football Club, which had long struggled in English football's lower tiers. Initially met with skepticism, their ownership has led to remarkable growth, including three consecutive promotions, making Wrexham the first team in English Football League history to achieve this milestone. Their approach has relied on substantial external funding, a flare for marketing, and blending entertainment with sports. In the following seasons, Wrexham's revenue skyrocketed from around $1.5 million in 2020 to nearly $33.7 million in 2023, aided by high-profile sponsorship deals and a reality TV show showcasing their journey. The club faces new challenges in the second tier, including increased financial pressures and competition but retains strong community support and a clear vision for the future.

Reynolds and McElhenney's ownership of Wrexham illustrates a shift in football management that elevates branding and storytelling alongside athletic performance. Their unique combination of charm, narrative, and marketing savvy has captivated fans, both local and global, propelling Wrexham into a new era. However, as they ascend the competitive ranks, the financial realities of the Championship—coupled with the pressure to maintain community trust—will test their innovative approach. The success of their strategies may inspire other clubs but also raises questions about sustainability and the future of football ownership in an increasingly commercialized landscape.

Highlights

The story of Wrexham serves as a testament to the potential impact of innovative ownership in sports today.