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William leads in YouGov poll

YouGov shows William as Britain’s most popular royal with Kate and Anne close behind; Andrew remains least popular.

August 8, 2025 at 10:06 AM
blur Most popular royal revealed in shock new Yougov polling

YouGov's latest survey shows William as the most popular royal in Britain with Kate and Anne close behind.

William named most popular royal in YouGov poll

William, the first in line to the throne, leads YouGov's latest polling with 74 percent of Britons saying they have a positive view of him. Kate Middleton is in second place at 71 percent, followed by Princess Anne at 70 percent. King Charles III sits at 59 percent, while Prince Andrew remains the least popular royal with 87 percent holding a negative view. The results highlight how public opinion can be influenced by visibility and public duties, even as the royal calendar continues to drive coverage.

The poll reflects a snapshot of sentiment in Britain rather than policy or politics. It underscores the enduring role of the monarchy in everyday life and how media coverage helps shape perceptions of the royals, especially the heir apparent, William. It also shows that public affection for the royals can coexist with criticism, particularly around figures with controversial histories.

Key Takeaways

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William leads with 74 percent positive views
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Kate follows at 71 percent
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Princess Anne is at 70 percent
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King Charles III sits at 59 percent
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Prince Andrew remains the least popular with 87 percent negative
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Public sentiment varies by royal and evolves with media coverage
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Polling captures sentiment in Britain, not policy or politics

"William tops the poll with 74 percent positive view"

lead finding

"The monarchy remains a living brand under constant gaze"

editorial insight

"Andrew's persistent unpopularity stands out"

negative sentiment

"Kate and Anne maintain broad support"

mid-tier stability

William’s lead speaks to the power of consistent public presence and perceived readiness for duty in the line of succession. In a media environment that amplifies every move, the heir's visibility seems to translate into broader approval. At the same time, the king’s lower positive rating hints at the challenge of aging in a role that is both symbolic and deeply public. Kate and Anne’s steady support suggests a stable core for the monarchy as it navigates modern scrutiny. Prince Andrew’s ongoing negative reception reminds readers that personal history can cast a long shadow over a royal profile. The polling period matters too, as fresh headlines and new royal engagements can shift opinions quickly.

Highlights

  • Public opinion moves with the headlines
  • The royal brand endures under constant gaze
  • Visibility shapes trust in royalty
  • A poll is a snapshot not a verdict

Public reaction risk

The royal polling topic can trigger backlash among critics and supporters and invites political sensitivity around the monarchy's legitimacy and funding.

The royal story continues to unfold as new chapters in public life appear on the calendar.

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