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West Ham prepares for Summer Series opener

Head Coach Graham Potter is optimistic ahead of the match against Manchester United in New Jersey.

July 25, 2025 at 10:17 PM

Potter on the Premier League Summer Series, pre-season in the USA and battling the Red Devils

Graham Potter shares insights before West Ham's match against Manchester United in New Jersey.

Graham Potter prepares West Ham for Premier League Summer Series

Head Coach Graham Potter expressed positivity as he addressed the media ahead of West Ham United's opening match against Manchester United in the Premier League Summer Series. The team has been training at Rutgers University since arriving in New Jersey on Wednesday. Potter, along with players like Jarrod Bowen and Nayef Aguerd, participated in community events including a coaching session at Washington Elementary School in Kearny, where they interacted with young fans. The players also attended a showcase at the American Dream Mall and a business event in New York City. West Ham’s pre-season continues with matches lined up against Everton and AFC Bournemouth in major U.S. cities.

Key Takeaways

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Graham Potter aims for a strong start against Manchester United.

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The team engages with local communities during their U.S. tour.

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West Ham's pre-season includes three key matches across major cities.

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Fans can purchase tickets with special discounts using promo codes.

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Community events showcase the human side of the sport.

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Building brand presence in the U.S. market is a clear strategic focus.

"Players participated in community events to connect with local fans."

This highlights West Ham's commitment to fan outreach during their U.S. tour.

"Graham Potter expressed excitement about the pre-season fixtures."

His enthusiasm reflects the team's readiness and positive outlook for the upcoming matches.

"Engaging with fans is part of modern football's evolution."

This statement underlines a broader trend among clubs to strengthen brand loyalty through community interaction.

Graham Potter's upbeat approach signals a strategic emphasis on both community engagement and competitive readiness for the upcoming Premier League season. By involving the squad in local activities, he not only bolsters team morale but also strengthens West Ham's brand presence in the American market. The focus on fan interaction highlights a growing trend of clubs using pre-season tours as a means to connect with global audiences, making sport more accessible and relatable beyond borders. Given the high stakes of the upcoming matches, this approach could be crucial for building momentum.

Highlights

Potter's tactics go beyond the pitch, embracing community.
Engagement with locals is the new pre-season strategy.
West Ham embraces U.S. fans with exciting events.
A strong start against United sets the tone for the season.

Community Engagement Risks

West Ham's shift towards community involvement carries risks if fan expectations are not met on the pitch. Positive interactions must translate into strong performances to maintain enthusiasm.

As the team prepares for their tour, the impact of these efforts on fan loyalty remains to be seen.

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west ham manchester united pre-season graham potter community engagement football sports event community

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